Culture opens the conversation. Financial knowledge turns it into opportunity. A JAY-DAY experience connecting legacy, entrepreneurship, ownership, and community empowerment.
A blueprint for ownership. A platform for possibility.
Fulton Forward’s focus on financial literacy, homeownership, and economic empowerment creates a natural foundation for this partnership. JAY-DAY brings those priorities into a welcoming cultural setting where young people, families, creatives, and entrepreneurs can connect learning with their own ambitions.
The centerpiece, THE JAY-Z SCHOOL OF BUSINESS, uses JAY-Z’s entrepreneurial journey as a springboard for practical conversations about credit, business banking, ownership, and long-term wealth building. TEOS Event Design invites Fulton Bank to help turn cultural curiosity into useful next steps.
The opportunity
One night doesn't retell a legacy. The experience has to earn its place inside one.
On JAY-Z's birthday, Baltimore becomes the stage for a three-act cultural experience. Guests move from literacy and art in the morning to business and fashion in the afternoon, then into music and celebration at night.
30years of Reasonable Doubt
25years of The Blueprint
The journey of the day
Three acts. One story.
Friday, December 4, 2026 11:00 AM to midnight
Act 01
Morning
Culture · Art · Literacy · Wellness
The Literacy LoungeA live vocabulary and lyric interpretation challenge for guests of every age.
The Art of HovAn immersive exhibit of original work, followed by a live artist conversation.
Community Puzzle & MixingA collaborative installation that grows throughout the day.
Act 02
Afternoon
Business · Albums · Fashion · Conversation
THE JAY-Z SCHOOL OF BUSINESSThe proposed Fulton-led flagship: entrepreneurship, business banking, ownership, and wealth building through a cultural lens.
UnpackedA panel on the lyrics, production, and cultural impact of two milestone albums.
Fashion & CultureA study of JAY-Z's influence from streetwear to luxury fashion.
JAY-Z vs. NasA live podcast revisiting hip-hop's defining rivalry and reconciliation.
Act 03
Evening
Karaoke · Freestyle · Nightlife
JAY-Z KaraokeThe crowd takes the Main Stage.
The 40/40 Club ExperienceA nightlife environment built around music and hospitality.
Freestyle BattleStudents and local artists perform over JAY-Z beats.
Make-Your-Own Music VideoA shareable, guest-created keepsake from the night.
Signature activations
Built to touch, taste, and take part in.
01
Listening & voting
Guests choose the best album, collaboration, and feature throughout the day.
02
Instant poetry
A live poet creates custom pieces inspired by each guest's selected song or album.
03
A menu written in lyrics
Themed food, an Apple Pie station, and a signature blue Old Fashioned with proceeds supporting the event's charitable purpose.
04
Shareable moments
A make-your-own music video studio and branded photo backdrop extend the experience beyond the room.
From participation to celebration, every act gives guests a role in the story.
A seat at the table
Fulton Bank’s role
Brand presence that becomes part of the program.
01
Leadership of the flagship learning experienceTHE BLUEPRINT: THE JAY-Z SCHOOL OF BUSINESS gives Fulton Bank a visible role in practical financial education, with content shaped by its community outreach team.
02
Ownership of an education experienceYouth financial literacy and the Literacy Lounge connect cultural learning with money confidence early in the day.
03
Naming rights on a signature momentAn Ask Fulton resource lounge and selected Main Stage conversations offer direct, approachable access to Fulton Bank representatives.
04
Recognition across every touchpointFulton Bank receives recognition across the program, signage, photo backdrop, stage mentions, and social media, with opportunities to carry the learning into future editions.
Fulton-led programming / Proposed experiences
From inspiration to a practical next step.
Proposed for co-development with Ms. Dionne Waldron-McNeal and Fulton Bank’s community outreach team. These examples are starting points for the partnership conversation.
01 / YOUTH
Money confidence starts early.
Hands-on youth financial literacy: saving, budgeting, needs versus wants, and setting a first financial goal. Connect the Literacy Lounge with lessons guests can take home.
02 / CREDIT
Understand the score. Build the plan.
Approachable conversations about credit reports, responsible borrowing, and managing money. Give guests a clear starting point for building financial confidence.
03 / ENTREPRENEURSHIP
Turn the side hustle into a business.
Fulton-led discussions about business banking, separating business and personal finances, cash flow, and preparing for growth. Use ownership stories to open practical conversations.
04 / HOMEOWNERSHIP
A path to a place of your own.
First steps toward homeownership: readiness, saving, understanding the process, and connecting with Fulton Bank’s educational resources.
05 / WEALTH BUILDING
Think beyond the next paycheck.
Connect saving habits, business ownership, homeownership, and long-term planning with a broader conversation about building assets and generational opportunity.
06 / ASK FULTON
Pull up a chair. Ask a question.
A relaxed resource lounge where guests can meet Fulton representatives, ask everyday money questions, explore relevant resources, and choose an optional follow-up. No intimidating seminar setting required.
TEOS Event Design intends for JAY-DAY to raise funds in support of the Shawn Carter Foundation’s educational mission. Selected guest experiences are envisioned to contribute a portion of proceeds, with beneficiary arrangements and contribution details to be finalized.
His journey gives young people, particularly Black boys and girls, the chance to see possibility reflected back at them.
The long viewBaltimore is the beginning.
The ambition extends beyond a small local event: an annual destination experience, envisioned for 2026, 2027, and 2028, and a traveling, museum-quality cultural platform. Fulton Bank could help establish a repeatable financial education program that grows with the experience across communities.
Ways to partner
A partnership designed for Fulton Bank.
Start with meaningful community impact at $2,500, or expand Fulton Bank’s role through a signature experience or presenting partnership.
Presenting Partner$7,500
Lead the experience. Own the category. The fullest expression of Fulton Bank’s leadership.
EXCLUSIVE BANKING & FINANCIAL SERVICES PARTNER
Fulton Bank would be the sole sponsor in this category. No other banks or financial institutions would be accepted as sponsors or partners for this event.
All Signature Experience Sponsor benefits
“FULTON BANK PRESENTS / THE BLUEPRINT / THE JAY-Z SCHOOL OF BUSINESS” across marketing, signage, and press
Presenting recognition for THE JAY-Z SCHOOL OF BUSINESS and a jointly developed Fulton-led program
Premier logo placement across the event
12 All-Access tickets in total with reserved seating
Custom TEOS Event Design thank-you gift
Recommended
Community Impact Partner$2,500
A meaningful starting partnership. Put Fulton Bank in the room—and help bring the community through the door.
This investment underwrites JAY-DAY’s marketing and community outreach, helping more young people, families, and entrepreneurs discover the experience and its financial education resources.
Fulton Bank recognition in event marketing, digital promotion, and social media sponsor acknowledgments
A branded Ask Fulton resource touchpoint for approachable money questions and community resources
Logo recognition on-site and in the printed program
6 All-Access tickets for Fulton Bank’s team or invited community guests
Build on community impact. Lead a signature learning moment.
All Community Impact Partner marketing and recognition benefits
Presenting sponsorship of one agreed signature experience: youth literacy and money, homeownership, or a Main Stage program
Dedicated logo placement on the selected experience’s signage, a program acknowledgment, and recognition during the session
8 All-Access tickets in total
Custom TEOS Event Design thank-you gift
Cash sponsorships begin at $2,500. Each level helps fund marketing and community outreach; higher levels add greater program leadership and visibility.
Have products, services, or community resources to contribute? TEOS Event Design welcomes a separate conversation about in-kind collaboration.
December 4, 2026 · Baltimore
Let's build the blueprint together.
Ms. Waldron-McNeal, let’s shape a partnership around Fulton Bank’s community priorities. TEOS Event Design welcomes a conversation about the presenting opportunity, the Fulton-led program, and how the platform can grow with the communities it serves.